World Advertising News

Baltimore Business JournalBaltimore advertising agencies compete for coolest office spacesBaltimore Business JournalThis summer the American Advertising Federation of Baltimore launched a competition amongst its member agencies to see who had the coolest creative spaces. For Baltimore's advertising agencies, the effort they put into their spaces — decor, furniture, ...

Kansas City Business JournalTop of the List: Advertising AgenciesKansas City Business JournalThis week, the Kansas City Business Journal ranks the area's top advertising agencies by local capitalized billings in 2014. The gallery shows the top 5 on The List. For the full List, subscribers can take a look at the print edition of the Kansas City ...and more »

Above the LawLawyer Advertising Fail: Prepare A Will Before You Kill YourselfAbove the LawWhen it comes to legal advertising, there are bad ideas, and then there are absolutely terrible ideas. Sources have informed us about a legal advertisement that was placed in a location so completely inappropriate that it warrants our coverage. Meet ...

CNBCWhy this sleep start-up is advertising on taxisCNBCMattress start-up Casper recently raised $55 million to take on the sleep industry with a new Web-based model. Yet you're just as likely to see its ads in subway stations and on taxis as in your Facebook feed. Even though Casper's mattresses, which ...

AdweekReport: Billions In Local "Co-Op Advertising" Funds Left Unspent AnnuallyMarketing LandAsk digital agencies and marketers about “co-op advertising“, and many of them have only a vague idea of what that is. At the most basic level, co-op advertising is a brand or manufacturer sharing (or a subsidy) of local retailer, vendor or dealer ...6 Stats That Show Why Brands and Local Retailers Need to Modernize in the ...Adweekall 6 news articles »

PulseI miss the days of expensive advertising.PulseOld world advertising used to be the same, the very act of investing in TV, buying a premium billboard, taking an ad in Vogue, became brand building element but because of the cost, not despite. The general public doesn't know rate cards, but there was ...

ReutersFacebook struggles to sell advertising in IndiaReutersGoogle, which set up in India in 2004, has been in the Indian market six years longer than Facebook, and its search ads are more familiar to advertisers there than the display ads Facebook offers. The business-boosting features, described to Reuters by ...and more »