World Advertising News

AdweekReport: Billions In Local "Co-Op Advertising" Funds Left Unspent AnnuallyMarketing LandAsk digital agencies and marketers about “co-op advertising“, and many of them have only a vague idea of what that is. At the most basic level, co-op advertising is a brand or manufacturer sharing (or a subsidy) of local retailer, vendor or dealer ...6 Stats That Show Why Brands and Local Retailers Need to Modernize in the ...Adweekall 6 news articles »