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Advertising Planner Says Big Data Shouldn't Make The Industry Forget Its ...

Business InsiderAdvertising Planner Says Big Data Shouldn't Make The Industry Forget Its ...Business InsiderIncreasingly it seems that in the advertising world, creativity is taking a back seat to science, “big data,” and behavioral economics. That may be the primary reason why the topic of the 2013 Northwestern University's Medill School of Integrated ...

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