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Native is the New Black: Fashion Editors are Producing Branded Content

Posted by Unknown Jumat, 11 April 2014 0 comments
AdAge.comNative is the New Black: Fashion Editors are Producing Branded ContentAdAge.com"This is a positive marriage between advertising and editorial." But the labeling varies, from "sponsored" to more opaque terms like "dedicated." And editors' involvement doesn't make it any harder for readers to mistake an ad for, well, editorial ...
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