Twitter unveils new mobile app advertising
Add Videos or Photos Be first to contribute
Sign in now to share your story.
Sign in with Facebook Sign in with Google+
Be first to contribute
Verifying your credentials...
Please wait.
Uh oh!
We're experiencing a few technical issues.
Try again
Soon, advertisers will be able encourage Twitter users to install apps or engage with services directly from their Timelines.
Twitter announced the new endeavor in a blog post Thursday. Advertisers will use native ads such as Promoted Tweets that filter into user timelines. Early partners include streaming music service Spotify and games publisher Kabam.
According to sample tweets displayed by Twitter, advertisers can publish a Promoted Tweet that includes an install button so users can directly add the app to their mobile device.
Twitter advertising will also integrate the advertising exchange MoPub, acquired by the company last fall. Ads from Twitter's Publisher Network run on thousands of mobile apps, and U.S. advertisers will gain access in a private beta.
Shares of Twitter are up 3.4% in midday trading.
Follow Brett Molina on Twitter: @bam923. USA NOW
Snowden calls in question for Putin on live TV | USA NOW
0 komentar:
Posting Komentar