World Advertising News

Tech CocktailRohit Bhargava's Tip for Startups: Stop Trying to Sell AdvertisingTech Cocktail“I think the most troubling thing is that most startups think that the way to make money is to sell advertising,” said Bhargava. “That's not what brands are buying, and there's a mismatch because advertising, first of all, is usually purchased by a lot ...