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SUVs, handwash and FOMO: how the advertising industry embraced fear

The GuardianSUVs, handwash and FOMO: how the advertising industry embraced fearThe GuardianSex doesn't sell, it's fear. In the first episode of Mad Men (Smoke gets in your eyes) Don Draper outlines the appeal of fear as a tool for selling with chilling clarity. "Advertising is based on one thing: happiness," he calmly tells his clients. "And ...

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