World Advertising News

Washington City PaperDoes Advertising Work? The good, the bad, and the ugly of marketingWashington City PaperThe conventional defense of advertising, as expressed by marketing consultant Nigel Hollis in a 2011 Atlantic piece, “Why Good Advertising Works (Even When You Think It Doesn't),” boils down to this: (a) U.S. businesses wouldn't spend $70 billion ...