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B2B Email Newsletter Advertising: Benchmarks and Trends

MarketingProfs.com (subscription)B2B Email Newsletter Advertising: Benchmarks and TrendsMarketingProfs.com (subscription)The prevalence of single advertisers in email newsletters varies by B2B segment. In the auto category, for example, 28% of the email newsletters examined were dedicated to a single advertiser, whereas in the manufacturing vertical, 46% were dedicated.

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