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Old Videos, New Ads: Advertising's Shocking Next Frontier

RollingStone.comOld Videos, New Ads: Advertising's Shocking Next FrontierRollingStone.comUnlike a traditional product placement deal — in which a brand would work with the record label and artist and insert their product into the video during its production — retroactive product placement (a.k.a. native in-video advertising) functions ...

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