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Viant, Google, Myspace, and the Future of Advertising

Search Engine JournalViant, Google, Myspace, and the Future of AdvertisingSearch Engine JournalWhat is the advertising cloud? Essentially, what Viant claims they can do with MySpace and other unnamed partners and properties, is to start tracking online ad exposures to sales inside physical stores. As of today, Viant owns MySpace, the Vindico ...

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