World Advertising News

VarietyBroadcast, Cable Networks Join Together In Single Group To Promote TV ...VarietyTV viewers make little distinction between broadcast and cable television, and now, in the future, so too will advertisers. CBS, the CW and ABC have joined a trade group once devoted to promoting cable TV to Madison Avenue. As such, the Cabletelevision ...Broadcasters, Cable Companies and MVPDs Unite to Form the New Video ...AdweekTV Titans Unite for Single, Powerful Voice on Video AdvertisingBusiness Wire (press release)all 6 news articles »