World Advertising News

The DrumThe Financial Times bets on new ad format: Brands pay for time, not pageviews ...FortuneFor half a century or so, media advertising has been sold on the basis of “impressions”—that is, the number of people who were theoretically exposed to an advertisement. Even after media started moving online, this practice continued, with many ...Financial Times Is Now Selling 'Long-Form' Digital Display AdsAdAge.comFinancial Times moves cost-per-hour advertising metric out of betaThe Drumall 6 news articles »