World Advertising News

BloombergTwitter Hand-Holds Advertisers Like No Other Social Media, but for What?AdAge.comTwitter's sales team, led by Adam Bain, has focused on building close ties with advertising agencies and customers for driving sales. Take Lisa Weinstein, the executive at StarCom MediaVest group in charge of the Heineken campaign. She speaks highly of ...How Twitter Plans to Make More Money, in Five Not-So-Easy StepsBloombergall 2 news articles »