World Advertising News

MediaPost CommunicationsGoogle's In-The-Moment Advertising Model Expands On Real-Time Attribution ...MediaPost CommunicationsMobile campaigns don't get enough credit for the amount of conversions that each drive, said Neal Mohan, Google VP of video and display advertising. At Google's annual DoubleClick Leadership Summit Wednesday, Mohan introduced tools that allow ...Google Links Mobile Ads to Desktop Purchases and Vice VersaAdAge.comGoogle Launches Key Ad Tech Tools for Publishers and MarketersAdweekGoogle Wants To Own Your Mobile MomentsForbesBusiness Insider -Wall Street Journal (blog)all 21 news articles »