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Here's Why Mobile Video Is Confusing and Scares Advertisers

AdweekHere's Why Mobile Video Is Confusing and Scares AdvertisersAdweekMobile video is among the fastest growing segments in digital advertising, attracting $2.6 billion in the U.S. this year, an increase of 70 percent since last year, according to eMarketer. But that figure still only represents about 10 percent of all ...Rocket Fuel Featured in eMarketer Reports on Programmatic Video AdvertisingBusiness Wire (press release)Mobile Video Challenges Hold Back AdvertiserseMarketerBrands Take (Long) Wait-and-See Approach to Mobile VideoAdAge.comall 7 news articles »

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