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Internet of Things Data Could Fuel Ad Targeting

PerformanceINInternet of Things Data Could Fuel Ad TargetingAdAge.comThe Internet of Things has promised to turn our everyday interactions with stuff into data for logistical and marketing applications. But now that more and more corporations, including Diageo and Mondelez, have tested actual web-connected products in ...Why the Internet of Things Isn't Just About Advertising On a FridgePerformanceINall 35 news articles »

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