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Le Meridien's New Advertising Seeks To Broaden Its Appeal

ForbesLe Meridien's New Advertising Seeks To Broaden Its AppealForbesFans and followers of Le Meriden, the 101-strong Upper Upscale brand that is part of Starwood Hotels and Resorts, are probably used to zigs and zags in positioning and strategy. Yesterday's announcement of a new ad campaign marks a more subtle shift to ...

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