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Native Advertising, Explained: Cannes Edition

PRNewserNative Advertising, Explained: Cannes EditionPRNewserWPP, Daily Mail, and Snapchat have partnered to create a new company that will, in the words of London's Guardian, “cash in on the rise of native advertising.” WPP CEO Martin Sorrell put it even less elegantly, stating, “I believe in eating your own ...WPP, Snapchat and Daily Mail Launch New Digital Content Agency Called ...AdAge.com (blog)Snapchat Introduces 3V Advertising, Launches Branded Content AgencyTubefilterDaily Mail, WPP and Snapchat to launch native advertising agencyThe GuardianNew York Times -Wall Street Journal (blog) -Business Insiderall 40 news articles »

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