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Sony's Crackle Aims to Thwart Digital

VarietySony's Crackle Aims to Thwart Digital-Advertising's Viewability ProblemVarietyWill it take a TV company to solve one of the biggest problems plaguing digital advertisers? Crackle, the streaming-video outlet owned by Sony, will enlist analytics companies Moat and Freewheel in an effort to provide advertisers with what the ...

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