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Why Netflix Adoption of Video Advertising Would Be a Total Disaster

VarietyWhy Netflix Adoption of Video Advertising Would Be a Total DisasterVarietyNetflix is spurning a $70 billion TV and video advertising opportunity — and there's no doubt that's the right thing to do. Last week, CEO Reed Hastings unequivocally shot down the notion that the service would include any ads now, or in the future.and more »

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